Project Description
DRINK IT IN: Conceptual artist Don Searll has created a ‘5D’ experience for Redds cider. It combines 3D animation, water spray, scent and moveable chairs.
Image: MOELETSI MABE
Image: MOELETSI MABE
Hold on to your seat because it’s a thrill ride, artist Don Searll created the first South African 5D experience.
As part of a campaign for South African Breweries’ Redds cider, he has fitted a shipping container with hi-tech cameras that project 3D animation on screens inside the structure
ARTICLE Source: TIMES Live